Marketing Consulting for Colleges, Universities & Higher Ed Professionals
Higher education needs more than polished visuals. To connect with prospective students, current learners, alumni, and stakeholders, your message must be clear, authentic, and aligned with your institutional goals.
I offer customized marketing and communications services designed to support the unique challenges and opportunities in higher ed—whether you’re building a new campaign, navigating staffing gaps, or refreshing existing content.
How I Can Support Your Team
Project-Based Consulting
 Extra support when things get busy, without adding to your headcount.
Short-Term & Interim Services
Fill staffing gaps and relieve pressure on lean communications teams.
Flexible Monthly Retainers
Ongoing support you can count on, tailored to your evolving needs.
Strategic Review & Guidance
Insightful feedback and direction to improve and align your content.
Training & Professional Development
Practical learning experiences for staff across departments and divisions.
Together, we’ll create a plan that enhances your team’s capacity and moves your goals forward — without adding more to your plate.
Services for Higher Ed Include:
Website Content & Copywriting
Clear, compelling content that captures your institutional voice and helps visitors quickly understand what you offer.
Content Strategy
Build a cross-platform plan that supports enrollment, retention, advancement, and campus-wide communication goals.
Social Media Strategy & Content
Share stories and updates that engage your students, alumni, and stakeholders consistently and effectively.
Brand & Messaging Guidelines
Keep your communications aligned with comprehensive, user-friendly documentation your team can actually use.
Training & Professional Development
In-person and virtual workshops designed for staff charged with marketing, communications, or student engagement.
Audits & Assessments
Get an expert review of your website or social media channels with clear, actionable recommendations tailored to higher ed.
Let’s Connect
Let’s talk about your goals, your audience, and what’s getting in the way. I’ll follow up with a practical, actionable plan to help your team move forward with clarity and confidence.